廣之旅國際旅行社股份有限公司成立于1980年12月5日，是深交所上市集團、華南旅游航母嶺南控股的成員企業，國內唯一獲得全國旅游業質量管理最高榮譽“中國用戶滿意鼎”的綜合性強社；全國唯一續享由原國家質檢總局、原國家旅游局認定的“全國旅游服務質量標桿單位”的旅行社企業；首家獲得廣東省政府設立的最高質量獎項——“廣東省政府質量獎”的服務業企業；全國唯一榮獲中國質量協會“全國優質服務”大獎的旅游企業。在原國家旅游局最新公布的全國百強旅行社排名中，廣之旅位列全國十強，廣東第一。在2019年中國旅行社協會行業榜單中，廣之旅再次榮登“中國旅行社品牌20強”和“出境游旅行社10強”。
廣之旅主要經營出境游、國內游、入境游等業務，同時兼營國際國內航空票務代理、景區開發與管理、會展服務、旅游汽車出租、海外留學咨詢、物業管理、信息技術咨詢服務、計算機技術開發、技術服務等業務。
目前，廣之旅在國內已構建完成由華南總部、華北行走網總部、華中運營中心、西北運營中心、海峽西岸運營中心、華東運營中心和西南運營中心組成的全國運營體系，在馬來西亞、香港、澳門、北京、上海、云南、四川、湖南、湖北、陜西、新疆、福建等地設有分支機構，業務遍及全球100多個國家和地區；銷售網絡涵蓋線下近400家營業廳，線下門店、分子公司與線上B2C網站、B2B 網站、微商城、APP以及天貓旗艦店等第三方渠道共同構成華南地區最具規模的實體銷售網絡；同時還依托旗下線上平臺“易起行”與“行走網”雙網賦能的系統優勢，實現全國多市場組團、多口岸出發、多簽證中心的網絡布局，提供全球化、品牌化、高品質的產品和服務。
廣之旅以“專注品質旅游、創造幸福生活”為企業使命，用熱忱的態度和專業的服務，為游客帶來滿意而舒適的旅游體驗，致力打造成為“全球卓越綜合旅游服務商”。
廣州廣之旅國際旅行社股份有限公司
2020年7月
Established on 5th December 1980, GZL International Travel Service Ltd(GZL) is a member of LN Holdings--the bellwether of South China tourism industry and Shenzhen Stock Exchange listed corporation.GZL is the industry leader and the Only comprehensive large travel enterprise that has been awarded the “Chinese Consumer Satisfactory Ding”, which is the highest honor for the quality management in the tourism industry. And it is the only enterprise continues to be appraised as the “China Model Enterprise in Travel Service” in tourism industry by AQSIQ and CNTA. Besides, GZL is the first enterprise has won the “Guangdong Provincial Government Award”-the highest prize for good quality set by Guangdong government, and also is the only tourism enterprise rewarded with the prize of national high-quality service. In the latest top 100 travel agencies revealed by CNTA, GZL ranks top 10 in China and the No.1 in Guangdong. In the 2019 China Association of Travel Services Tourism Industry List,GZL wins again the “ Top 20 China Travel Agency” as well as “Top 10 China Outbound Travel Agency”.
The major businesses of GZL include inbound tour, outbound tour, domestic tour,meanwhile,GZL also engages itself in international and domestic air ticketing agent,scenic spots development and management, study abroad & consultation service, convention and exhibition, coach rental, property management,IT consultation service,computer technology development etc.
Currently, GZL has built a nationwide operation system consisting of the Southern China Headquarters, the Northern China “Xing Zou” Platform Headquarters, the Central China Operating Center, the Northwestern China Operating Center, the Western Coast of Taiwan Straits Operating Center, the East China Operating Center, and the Southwestern China Operating Center. In addition, GZL has established itself with branches in Malaysia, Hong Kong, Macao, Beijing, Shanghai, Yunnan, etc. and it operates businesses in more than 100 countries and regions around the world. GZL provides services through over 400 sales offices, branch and subsidiary companies, online B2C, B2B platforms, WeChat micro-mall, GZL owned APP, Tmall flagship store and other third-party channels. Whilst creating a prominent dual online system "ECWALK (aka Yi-Qi-Xing)", the smart travel service platform, and " Xing Zou” Platform, a B2B transaction platform, the varieties of resources help GZL form the largest entity sales network in Southern China. GZL has already arranged itself in a dominant position in the industry as a tourism super-hub managing multi-market groups, multi-port departure groups, and multi-visa center groups, rendering globalized, branding, and high-quality products and services.
With “dedicating to high-quality travel, creating a happy life” as the mission, GZL will bring consumer the best travel experience with great enthusiasm and professional service, and build itself as a global excellent comprehensive travel service supplier.